Alan's Sugary protector defends his behaviour

Well, well, well, regardless of making offensive and racist comments, white privilege will still rule in mainstream media.

On the 20th June, Alan Sugar decided to wake up on a Wednesday morning and composed a tweet making a racist jab at Senegal World Cup team. Minutes after he sent out the tweet, he received backlash; also I want to say thank you to Black Twitter for getting him all the way together.

Image sourced from Metro.co.uk

Image sourced from Metro.co.uk

You would think that after the rapid backlash that he received, that he would immediately remove them and give a genuine apology. The fact that Alan Sugar, a white of an upper class shared a racist tweet just to ‘make people laugh’ is disgusting, and of course, you wouldn't see anything wrong with the tweet because of your status and that being associated with white privilege. 

However, in many cases, white privilege really overrides all in the industry, he saw nothing wrong with the tweet and dug himself a deeper hole by saying that there is nothing wrong with the racist tweet that he initially shared.

Image sourced from the Daily Mail

Image sourced from the Daily Mail

This was his first, real, unseasoned reaction. The main thing that we can’t deny is that he has a lot of power, especially if the BBC Press Office will protect him. If he did not receive backlash over the racist tweet, he would not of even think about taking it down. Racism can be shown in a number of ways. It can also be said indirectly as well.  Using derogatory terms, especially to insult Africans is starting to become draining. How long are people going to make offensive comments without being held accountable to it? The respectability in the media & entertainment has gone on for far too long, we need to break this down and have an in-depth conversation about this.

image.png

Reluctantly he removed the tweet and wrote a scripted, lacklustre apology under 280 characters on Twitter. The behaviour that he has shown for the racist tweet was very unacceptable, and yes he should be punished. But of course, he has a popular show on the BBC Network, the BBC will protect him. But when Reggie Yates made comment about a Jewish man that was considered offensive, he was punished severely, the BBC refused to comment on the situation, he had to resign from Top of the Pops and he got replaced on BBC Radio one. If Reggie Yates got punished, why didn’t the same energy to go Alan Sugar for when he shared the racist tweet? We all know the reason why but we want you to have a serious think about that.