Future First: A Love Letter to Black Women and their Hair

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RICHMAGAZINEUK presents to you all a short film based on an artistic interpretation of a black girls response to cornrows being renamed as ‘boxer braids’. The film encourages black girls to reclaim their time, as society often tries to steal from us then decline us. It shows how black hair is deeper than just hair- it is a common thread that unites women across the world and is deep rooted in our culture.

The short film was released by LAMBB which stands for 'Look at My Black Beauty' a group collective of creative individuals who come together to redefine the image of people of colour within media. The group include both boys and girls across cultures that seek to uncover the politics behind beauty.

LAMBB produce films that work on tackling conversational issues and insure to aim all of their projects to push the culture forward. They are extremely passionate about producing work that create an impact and creating memorable content.

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They believe that the topic of cultural appropriation has been spoken about a lot over the past year and now is the time to address the issue and we couldn’t agree with them more.

LAMBB Mentions in their press release that: We exist in a unique time - we are witnessing a slow shift away from a patriarchal society which structure has been upheld for so long. We are moving towards a time where individuals would be able to stand unapologetically in their truth.

Black culture has historically been treated with a blind ignorance by appropriators. In his SS17 Collection, Marc Jacobs had his models wear colourful dreadlocks, a direct reference to the Rastafarian culture, yet only featured three black models in the show. When asked about

the politics behind the decision and whether he thought it was appropriating a culture, hairstylist Guido Paula, responded “No, no at all.”

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The Co-founder and director of LAMBB states: “The film also has a prominent feminist angle which was driven by the idea: “what if we allowed black women to rule everything?” - This has never been done before, and only recently are we seeing black women spearheading movements, productions and companies. 

“Black women have throughout history been silent leaders - leaders who built mansions from bricks but were denied credit. Today though, women are no longer asking for a seat at the table, we are demanding it.” 


LAMBB website:  www.lookatmyblackbeauty.com

The photographers are:

Joshua Grant: @kaoeart

Azeez Bello: @creativeindivisuals

Benjamin Opoku: @d_benj

LAMBB are @lambbofficial on all social media Platforms